Why It Matters

"Got A Website?"

A website is a tool. Unfortunately, this tool is often not used to it's fullest potential. Recent statistics have indicated that as many as 86% + businesses do not use the web to the fullest potential as it relates to their business.

Okay, stay with us here for a moment....
Several of our guys have some pretty impressive woodworking tools. The sad thing is that they just "Have Them". They don't really know how to use them, probably don't have the right attachements to make them work efficiently, and there are some other complimenting tools they'd probably need to get if they really wanted to make anything of substance. But the thing is....they don't care. They've "Got Tools", and that's all they really wanted when they got them.

Unfortunately most websites are the same way. Everyone want's a website, but few seem to really know how to properly use them for the best results! Remeber that 86% + of businesses we mentioned at the start of this page? By using the web to accomplish some basic business related tasks, these businesses could easily see results that would otherwise have high cost for staffing and training if done by employees, but at a fraction of the cost! Some businesses are realizing substantial savings in time - and at the same time realizing increased productivity - by properly using the web as a powerful "tool" for their business. The web is such a powerful presence that almost any business has the opportunity to realize substantial business boosting results if they use it properly.

How do you find out how the web might be used as a business building tool or a productivity booster for your company?
Contact us! One of our specialists will work with you to evaluate the areas of your business that new technologies could provide increased benefit - and possibly at reduced costs!

4th Mind specializes in helping you realize your full potential on the web. We can guide you in ways "design only" agencies can not. We're concerned not only with how good you can look, but with making sure it's the right use experience, and that it has the right kind of exposure needed to produce the results YOU want! We'll help you craft a "Presence" that visitors will appreciate and remember, and one which effectively communicates who you are and what you offer.

Below are just a few very basic samples of items directly related to web site design which many small businesses don't realize.

Wow...Look at All the Traffic!
Traffic is good....usually. But what if all the traffic that came to your site was from people who were really looking for something other than what you offer? Many "Search Engine Optimization" agencies will get you more traffice, but you need to make sure it's the right kind of traffic for your increase in visitors to really be something to be proud of. 4th Mind Presence Development techniques help focus traffic generating energies on activities that will result in the kind of visitors want...the kind of visitors you need. We'd rather see you have 500 visitors a month with 50 qualified individuals, than have 10,000 visitors a month with only 5 qualified visitors.

Look at the Pretty Pictures!
A picture is worth 1,000 words. Make sure yours are resulting in the kinds of words you want! Flash is still considered "cool technology", but improperly crafted flash is fast becoming one of the internet's "top 10 annoying things". Even non-moving graphics, if used in excess or improperly, can detract from your messaging or even have a negative effect on your visitors. Make sure the words your imagery brings out of your visitors aren't ones of frustration or annoyance! Take care to make sure your images "complement", not "compete with", your messaging!

"Now Where Am I?!!?"
Some people are fascinated with the idea of putting "neat and different ways to get around the site" in their websites.We have three words for those kinds of people.... "DON'T DO IT!" People on the internet want things easy and fast. If they have to stop to figure out how to get around your site, they are very likely to just plain leave**! There are standards that have been proven to produce great visitor results...if they're followed!

Call us today to have a specialist that is appropriate for your business contact you about what 4th Mind might be able to do for you!

Call Us - Toll Free!
1 - 866 - 455 - 1207